The Benefits of using Email Marketing

Top reasons why email can deliver results for you

Speedy

Email - the formula one of the marketing mix. Compared to other types of direct marketing, with email once it’s sent you know it’s arrived. Email gives greater flexibility to time your campaign so that your customer gets the message exactly when you wanted them to. Email allows you to be more responsive to your customers needs and create and deliver your campaign in a much shorter time scale compared to traditional direct marketing.

Won’t break the bank

Sending emails is a very cost effective way of using your marketing budget. At a fraction of the cost compared with traditional media you can reach a wide audience and wow them with your offers and services.

Truly personal

Email enables you to target your customers and prospects on an individual basis.It takes personalisation one step further allowing you to not only personalise by name but also cost-effectively target your offer and messages based on an individual customer’s previous response or order history.

Get with it

Email allows you to be precise and up to date with your messages. Used correctly it enables you to produce feature rich offers that are relevant to the recipient. As your campaign can be ready in days rather than weeks you can be bang up to date with your message that gives you an edge over your competitors.

Responsive

Take control of your campaign in real time, email is a closed loop medium giving you precise feedback. See who’s opened your email; when they opened it; how many times they opened it and also what links were clicked on giving your sales team the perfect information to follow up those hot leads.

Measure your campaigns – Test for success

Get the most out of your budget, with up to the minute reports you can instantly see what works and what doesn’t. Email allows you to test a campaign on a small amount of customers to see which campaigns will outperform others. Once tested you can increase the number of recipients to maximise your return on your spend.

Find out what your customers really think

Using email allows you an affordable route of obtaining customer feedback. Find out what your customers think about your products and services by sending questionnaires and feedback forms. Your customers will often have a valuable insight into how you can improve your offering.

Keep it fresh

Instantly keep your data fresh and up to date, no other media allows you to do this in such a simple way. With email you can automatically sort expired or incorrect email addresses. Analysing the unsubscribe and click through rates allows you to instantly remove people that are not interested in your message. The click through links allow you to target your offer precisely to the individual thus increasing your response.

Help save the planet

Email not only saves money but helps to improve our environment. By incorporating email into your marketing mix you can save valuable resources and reduce carbon emissions.

If you would like to talk to one of our experienced team about the benefits of email please contact us to see how we can help.